There can be two types of advertising----Traditional and
Technological. These two undertake distinct medium or root or system of
reaching their customers.
Some of them------base on the major that has been taken,
like the traditional, are able to reach very few customers. While other forms
of advertising are able to reach a wild range of people.
If you are walking on the street of Nigeria and see a group
of people dressed in traditional costumes and are dancing, that may be a root
taken for an advertisement to be served. The kind of advertisement serve here may be
about herb medicines or soaps. And this kind of advertisement and the root
taken for the advertisement are not identical. If it were identical, the
advertisement serve here would have been about cultural dancing contest and not
of medicines or soaps.
Technological advertising is highly more advanced than the
traditional. Here, advertisement is done on the radio, TV and the Web.
Radio and TV are less sophisticated in relation to the type
done on the web because they are also like traditional advertisement where they
are able to get lesser people out of millions reached, interested in their
7promotion. And still, the advertisement served here is not identical to the
root taken. If you are watching a war movie and advertisement is served that is
promoting detergent or something relating to that, such advertisement is not
identical. If it were identical, such movie shown should have been about
detergent making movie or document.
Web advertisement
is the best of all forms. Here, any firm or organization that takes this
measure for advertisement can be sure of reaching larger range of people who
are likely to be more interested on the product being promoted.
Web advertising,
online advertising, and internet advertising all mean the same thing and
whether it is connected with affiliate link or Ad sense codes------ web
advertising in other name is “Contextual advertising.”
Just as we are much aware of so many TV stations such as “ MBC2”,
“ MBC action”, “Africa magic” and many
stuffs like that, when showing a movie, at the end of calculated time would
serve you an advertisement, so also there are companies specialized on web
advertising. They include “all people” Google Ad sense, Bidvertiser, and too
many to put on the list. These companies that advertise on the net, we normally
refer to them as “online-advertising-networks.”
The advertisements
served on TV are in a form of a short video of about few seconds. But the type serve
on the web by these companies are in a form of sign board displaying image and
text and we call them banners or ads. Sometimes this word, “ads” can be used to
refer to ad sense code (this will be given in detail as you read on this
article). As an internet user or you surf the web and see a rectangular or
square shape containing image and text and on the top corner of the shape is
written Google ads in light blue colour----- This is usually very small text or
sometimes you may see a very tiny arrow on one end at the top, that is an
advertisement. And this can be seen on all approved web pages or blog.
Consider this name, “Shilo” as a company that specializes on
the manufacturing of smart phones and that you out there are a customer who
really has not got an idea of “shilo” and it brand. But as for “shilo” to
create awareness to you and the public that it is producing such brand, its has
to think of something like advertising it brand. ”Shilo” would rather prefer
online advertising to any other form. The reason for this is that, online
advertising is sophisticated and able to minimize wasted advertising and able
to reach wild range of customers and is targeted form of advertising. All these
features are what give the name, “contextual adverting” to this form of
advertising.
All advertising-networks cannot just do this adverting task
all alone. So, they partner with bloggers to help them do the job.
Bloggers
are people like me who would write article on the paper and come to the web to
publish it for people to see. If you want to know more about blogger or blog, go to my previous post of blog
Advertising networks are being paid huge money for the
advertisement of a brand. So as a blogger who partner with them, part of this
money is also channeled to you through valid impressions or pay-per-click and
any form you can think of.
Agree with me or not, this is the first reason you jumped into
blogging right? ------ ‘hahahh!’ but it is true about some guys______ I know
them. They jumped in because of how they have heard it was said. Like a popular
on in my here in Nigeria. “She is all rich” and “she started blogging late in
202 and now she is making about 00000 dollars a month.
So, if you are a newbie in your blogging career, note that
at a particular time in the future of your blog when a significant number of
post in accordance with Google Ad sense terms and policy might have been reached,
you will be approved if you apply for a partnership program or you sign up with
Google ad sense, ad sense code will be given to you which you paste on your
blog pages and after sometimes banners start appearing on your blog. If a user
click on these banners, smaller amount of money is gradually being deposited for
you on your dash board until it substantial enough to be withdrawn.
This code given to you to paste on every page of your blog
is able to scan the content of any of the pages thoroughly so that when an
advertisement is served to your blog, it will be identical or in direct correlation
to the content of the blog pages.
A user who is viewing any page of your blog is likely to
come upon an ads pertaining to what the user is reading. And the viewer or user
is likely to pay more attention to such ads or advertisement.
If one page of your blog pages is written about Kitkat, then
people who would likely read from that page
are kitkat lovers whom are likely to do anything to have the taste of it again
because they knew how sweet it. And the kind of advertisement that will now be
served here is about how one can get kitkat or how kitkate can be purchase and
deliver to your home and this is exactly what we called “Contextual advertising”
or “targeted advertising.”
Still, if you are viewing a blog pertaining to soccer
prediction, then the advertisement serve here is about soccer betting company.
@idiogbaejiro
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