Amazon has launched a new feature called “Themes,” designed to make it easier for shoppers to navigate a 'product’s customer reviews'. Now, in the Amazon mobile app, you will be able to see which words have been frequently used the most across the reviews left by other customers, and then tap a button to hop straight to a filtered selection of reviews that include that term. To find a product’s “themes,” as these terms are called, you first scroll down to the Customer Reviews section on the product’s detail page. Here, just above the “Top Reviews,” you’ll notice colorful buttons that highlight the words that have been mentioned by previous buyers in their reviews. Read more .